Deep dive
Reading every review, comment and ad — nothing sampled, nothing skipped.
Running
Ingest & validate
Parse uploads, check schemas, count records
1,204 ads · 2,847 reviews · 5,112 comments · 84 competitor ads
Compute benchmarks
Deterministic medians and percentiles across all historical spend
CPA median £47 · CTR p75 1.8% · efficiency floor set
Evidence extraction
Full-coverage batch summarisation of reviews, comments and ads
38 batches · themes, objections, converting phrases extracted
Opportunity synthesis
Cross-reference evidence into ranked opportunities with citations
Ranking 14 candidate opportunities…
Brand bible draft
Voice, personas, proof points and copy rules from the evidence
Seed priors
Propose starting beliefs for angles, hooks, formats, personas
Publish for review
Write everything to your workspace and Notion for sense-check