Dashboard

Sprint S04 — outcomes ingested

Sprint spend

£7,330

Last pull 2026-07-02

Blended CPA

£33

Target £38 — under target

Unconfirmed diagnoses

Confirmed diagnoses carry 2× learning weight

Learnings awaiting review

Validate or retire to sharpen the next brief

£568 of spend is teaching us nothing

2 ads couldn't be matched to a variant — their learnings are lost until resolved.

1 creative fatiguing — iterate before CPA drags

Texture & ritual: Frequency 3.6 and climbing; CTR down 31% over 60 days. Refresh or retire.

Sprint outcomes

Concepts with performance data this sprint

Concept	Spend	CPA	Outcome	Diagnosis
"My skin changed at 43. Nobody warned me." BLM-S04-C01	£2,140	£31	winner	confirmed
Ingredient label face-off (side by side) BLM-S04-C02	£3,320	£27	winner	confirmed
Dermatologist reacts to viral routine BLM-S04-C03	£1,870	£44	mid	needs review

Quarantine

Ads that didn't parse

bloom_retarget_lookbook_v2_FINAL

No variant ID in ad name

£412since 2026-06-21

BLM-S03-C08-V9-copyB

Variant V9 not found for concept C08

£156since 2026-06-28

Command Palette