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Every decision the system needs from you, in one queue. j/k to move, a to accept, r to reject, s to skip.
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Diagnosismid · £1,870 spend · CPA £44
Confirm diagnosis: Derm Reacts (BLM-S04-C03)
CTR strong, conversion soft — landing page mismatch suspected, not creative failure.
Priorproposed · confidence 30%
Perimenopause (40-55) persona
From review mining. No spend yet — S04 focus is generating first data now.
Priorproposed · score -0.21
Before/after skin close-up hook
Underperforming but sample thin: 3 concepts, £9.8k, CPA £52. Retire or retest?
Priorproposed · confidence 25%
Founder to camera format
Organic signal only (4.1% vs 0.5% engagement). Cheap to test next sprint.
Priorproposed · score +0.31
Handwritten annotation style
Directional winner in statics: 2 concepts under account median CPA.
Verdictinternal review · no spend yet
Verdict needed: 'Skip a month' static (BLM-S04-C04)
Addresses subscription anxiety head-on — top objection in comments (188 mentions).